“Skittles has unabashedly made the bold leap into accepting they can’t control the way their brand is defined in today’s social web and can only try their best to participate in the conversation. They’re taking the good with the bad, and I can assure you all that good is going to dramatically outweigh the bad.”

Via Adage.

Allstate invites you to build your own amusement park. Rich illustrations, swift animations, it works perfectly. Kudos!

It’s easy to have a nice party if you know the signs of abusive drinking. Of course you might not agree(!) but it’s still a good execution, beside the interface that could have been a little more intuitive.